Content Marketing

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Content That Attracts, Nurtures, Captures and Becomes Your Virtual Sales Guy

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (DemandMetric)

People are looking for information, insights and knowledge about your industry time and again. HOOT360 is a digital marketing agency which excels at identifying and locating such people, platform they prefer and creating content to suffice the reader’s searches. If the content is appealing to the readers they tend to come back for more information. We tap the same audience by remarketing relatable content and gain their trust in you as an industry expert. Throughout the content, we subliminally mention your offerings in an agreeable manner. When they finally need that product, we assist them with an upfront buying process. Since they are already aware and confident in your capabilities, the effort of your sales team is minimized.

The platform(s) which your audience chooses might be driven by one or more media types. We offer versatile content, in the form of text, videos and images, that cuts across platforms. We distribute this content on social media & blogging platforms including Facebook, Twitter, LinkedIn, Medium, Blogger, etc. By distributing the content as per audience’s and platform’s expectation, we rank you higher and thus increase your reach.

How We Do It

Our content aids consultative (need-based) selling at every stage of the marketing and sales funnel. That is, it is centered at the needs of the users and convinces them how your offerings can fulfil those needs. However, triggers for every business are different. In business-to-business (B2B), we create heavy content, targeting different decision-makers, buyer stages and buyer intents. This audience seeks expertise and expert advice related to their business. Here lead nurturing is absolutely crucial as they take a decision over a long period. Fresh content delivered to them during that contemplation period will tip the scales in your favour over your competitors.

In business-to-consumer (B2C), the audience takes emotion-driven buying decision and has limited brand loyalty. They not only purchase based on needs but also wants. Thus, the decisions are impulsive. They expect the content to showcase brand’s as well as the product’s reputation. They are highly influenced by what their community is purchasing and liking. They are ready to purchase in a single click. All they want is quality content that strikes the right cord!

 

With content marketing, we empower your business by:

 

Call us to get the content that embodies your brand’s voice, in the format your audience likes, optimized for suitable platforms.