The pinnacle of marketing success is when customers ask for your products and services.
It is easier to convince a person to buy your product when they are actively looking for it. ‘No surprises’, that according to a HubSpot report, 46% of marketers reported that inbound marketing gave a higher ROI, while only 12% reported outbound did & 41% of respondents could not answer or did not know.
However, the potential customer may be at different stages of the buying cycle and hence seeking different types of information. The nature and type of information sought determines the place where it is sought. The avenues for netizens to go to for their information or commerce needs are limitless.
At HOOT360, we Ullus utilize our experience and expertise to map the journey of your target group:
from identifying & acknowledging the need for a product or a service
to seeking information on the available alternatives;
to evaluating the alternatives;
to making the decision;
and finally, to making the purchase.
With Inbound Marketing Services, we make sure that you are present where your target group expects you, in the form they want and the tone they like. We identify the paths your potential customer is likely to take in their buying process. With the paths identified, the Ullus devise strategies and tactics to help them smoothly navigate to your brand. Coupled with our content marketing service, we build a content structure and create content that serves the needs of your potential buyer. We effect conversions by repeatedly fulfilling expectations of the target group and offering your unique value proposition.
We execute search engine optimization (SEO) and search engine marketing (SEM) to make your brand accessible to people searching for information or a product or a service. With a long-term horizon in mind, we also undertake online branding activities to create a sustained demand for your brand.
We Ullus understand the essence of each digital platform such as Facebook, Instagram, LinkedIn, Twitter, WhatsApp, YouTube, Tumblr, SlideShare, etc. In addition to understanding the social platforms, we know the social media behavior of your target groups.
With the Ullus of HOOT360, you get to work with a team that is prudent & committed to
Selecting the right mix of a long-, medium- and short-term approach;
Driving revenue growth through generating leads;
Reducing the cost per lead by focusing on organic inbound activities
Sustained demand creation by driving recall, recognition & loyalty
With the Ullus of HOOT360, you get an inbound marketing program that
Establishes your presence where your target group is;
Engages with your target group by providing accurate, up-to-date and precise information;
Gets customers to come asking for your products, services and solutions
Our inbound marketing empowers your business by:
Contact us now to increase your marketing ROI through inbound marketing!