Lead Generation

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For optimized and multifold leads, go digital!

62% of people want to consult a search engine to learn more about a product. (HubSpot, 2016)

In this age, solicited as well as unsolicited information is introduced to a buyer on a daily basis. This makes a buyer more independent than ever. They take their decision with the help of information found on platforms they trust. They are called Active Audience. Active Audience is vocal about their needs, wants, and preferences. These messages are conveyed on social media through their private handles. Thus, it is absolutely crucial for a brand to build their content-rich digital presence and maintain a one-on-one relationship with their target group.

HOOT360 generates quality leads to build a sales pipeline that facilitates smooth conversions. We nurture target audience at every stage. Prospects have different expectations based on their journey on the sales funnel. For example, if they are at the top level of the funnel, aggressive self-advertisement might put them off. Instead, we give them unbiased information they seek and acquire opt-in subscribers. At this stage, our priority is to build trust and create brand awareness. At the same time, it is necessary to retarget them with the right advertisement when they are ready for purchase. With the right campaign and content, we reach out to nurture leads before they get cold. All these steps will be strategized even before we begin with brand awareness. This is how we deliver the list of prospective buyers who are not only “able” but also “willing” to buy your product. This is solid, quality lead.

How We Deliver

Website:

Your website is the primary source of lead generation and point of conversion. Whether you aim to collect newsletter subscribers or people to take a demo of your product, refining your website is the key. Our refining exercise includes website audit, content revamp and management. We leverage the potential of the landing page to convert visitors to leads. This is through a structure that serves your buyer at every stage. Our stimulating copy and SEO-friendly content engage visitors. While constantly building a powerful website that garners organic reach, we get you a headstart by employing quick traffic techniques.

Discover how your website can convert visitors to leads to customers. Know more.

Inbound Marketing:

To gather leads, we need to promote your offerings in exchange for valuable potential customer information. We do just that with Search engine marketing (SEM). SEM includes analysing your site’s performance, making it SEO-friendly and using paid marketing like pay-per-click (PPC) like Google AdWords. Through content syndication i.e. republishing your content on third-party websites we strengthen your stronger digital footprint, create brand awareness and increase reach. Through Display Marketing we exhibit your content on websites which your target audience trusts. Identifying the websites which yield optimum results is our expertise. As these techniques target a specific clique of audience, the traffic you get is of higher quality with better chances of conversion.

To understand how SEO, SEM and DM can navigate useful traffic to your website, know more.

Social Media:

Consumers today want to know who is purchasing your products and why. Social media is important for lead generation, today than ever. It is also an excellent tool to understand the preference of your target audience, in real time. We build or represent your brand presence where your customers are. We have aced not only the popular platforms such as Facebook, Instagram, and LinkedIn but also Blogger, Medium, etc.

To build awareness and trust about your brand across various platforms, know more.

 

Contact us now to initiate a continuous stream of quality lead that builds trust and multiples sales.